Instagram is an excellent platform for connecting with followers, increasing brand awareness, and generating new leads. Running ads on the platform can help you accomplish all those objectives.
To get started, set your objectives and select the type of ad you wish to create. After that, configure the destination URL and call-to-action (CTA) for your campaign.
Targeting
When creating an Instagram ad, you have several targeting options to select from. These include locations, demographics, interests, behaviors and traits.
With this data, you can create ads that appear only to certain individuals. Doing so helps guarantee your ad is being shown to those more likely to buy from you.
You can create special ad audiences to target people based on their interests or past behavior. These audiences can be created either within Business Manager or during campaign setup.
When creating an Instagram ad, it’s essential to consider your desired outcome. Common goals include reaching new people, raising brand awareness and increasing conversions.
Budgeting
Create an effective Instagram campaign by setting a budget that corresponds with your business objectives. Doing this will guarantee that the money spent on ads helps reach those objectives and targets the correct audience.
Instagram ads cost-per-click (CPAs) are determined by your bidding model, ad quality and estimated action rates. You must also take into account competition and audience targeting when creating your budget for these campaigns.
Instagram’s algorithm calculates an ad’s relevance score, assessing its importance to your target audience. It takes into account both positive and negative interactions (views, clicks, installs, page visits) to assign a score between 1-10.
Scheduling
Instagram recently unveiled an in-app scheduling tool for businesses and creators, enabling you to plan Photo, Carousel and Reels posts up to 75 days ahead.
This feature is a huge timesaver for social media managers and creators. Before, they had to rely on third-party tools or Instagram’s Creator Studio in order to schedule posts for their account. With this feature, however, scheduling posts has never been simpler!
Scheduling posts is helpful, but it’s still essential to post regularly and at the right frequency. The algorithm gives more weight to consistency than variety when it comes to content types.
It’s essential to review your Instagram posts before they go live, checking for grammatical errors, spelling mistakes and offensive slurs/innuendos.
Tracking
Instagram provides a useful set of metrics to monitor the performance of your ads. These include impressions, click-through rate (CTR), engagement rate and reach.
Track your ad’s cost per result, which is calculated by dividing total costs with conversions. This metric is essential to understand because it indicates whether or not your investment is yielding a return.
Tracking these metrics can help you evaluate your campaign and make necessary modifications. For instance, you can adjust the CTR or engagement rate if it’s not performing as well as expected. Likewise, you may adjust targeting or budget to make it even more successful.
